- Adidas To DTC 50% of Total Retail Sales by 2025
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- Adidas vs. Nike: Performance Amidst to DTC
- Chart: Sportswear Giants Shift DTC | Statista
- Distribution - FourWeekMBA
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- Adidas vs. Nike: Performance Amidst to DTC
- Adidas To 'Own the Game' Focus On eCommerce, D2C, Women
- Global adidas Annual Report
- Strong Offline-to-Online Shift | ecommerceDB.com
- Adidas plans shift business model in new the Game” strategy - TheIndustry.fashion
- adidas Study
- Global Sales Annual Report
- How Adidas is planning for DTC to make up 50% of its by 2025
- How Strategy Is the Competition – Footwear News